By xavieriza|Case Studies and Ideas|Be the first to comment!
I am working on a pitch where we are considering this idea so I have put together a quick few examples of brands that have done this – well or not This was kind of a hot topic years ago but you do still some people trying things, which is great. Your definition of brand [...]
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Presumably inspired in previous internet hits such as what the fuck is my social media strategy and What the fuck should I make for dinner? comes what it seems to be a cheeky non-commercial campaign for microbreweries, asking you to enter one beer (in some hot “a la New Myspace” UX) to be prompted to [...]
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Study is done by Ericsson in 7 countries across the globe and also finds over 60% of Internet users use social networking while watching TV. More interestingly, out of those 60%, 42% are actually discussing the very programme they are watching. Also, worth noting the growth from last year for all activities (including eating food, [...]
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10m Twitter users in the UK 60% of Twitter users use Twitter while watching TV 40% of all UK Twitter traffic around peak time is about TV Desktop: 90% of all online public conversations are on Twitter ( careful – this excludes Twitter ) Desktop:62% of audience is ABC1 Mobile: 80% of Twitter users access [...]
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Foursquare has now 30m users There has been a total of 3bn check-ins to date Check-ins have grown exponentially in the last months, reaching an average of 6m check-ins a day Data by Foursquare, beginning of 2013
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More than 128 million people worldwide see Tumblr blogs every month (54 million U.S.). There are approximately 125,000 new signups every single day. Tumblr currently serves 16 billion page views every month; this time last year that was less than 2 billion. Right now there are over 50 million Tumblr blogs; we add more than [...]
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The IAB have released a study with Nielsen that proves that combined TV and Online video increases its cost-effectiveness and performance Reach – cost Across the 18 schedules in the study, budget shifts resulted in incremental reach for the same spend. The average increase in P18+ reach at a reallocation of 15% of budget was [...]
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I remember doing an interview a couple of years ago for a social media manager role at a digital agency with a prominence of SEO services. I was presenting a social campaign for an comparision service with linkbuilding as the main intent. The MD was there was listening to the ideas, quite non-impressed in my [...]
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Great paper by Dan Calladine on some of the trends that we will see taking shape in 2013. Edit* As I re-read in Q2, loads of news have happened that confirm the trends 10 Trends for 2013 from Dan Calladine
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I just watched this documentary about artistic creation in the current times. The main point it makes is how technology has allowed anyone to try their hand at making music, movies or any form of art. Exploring a complicated issue we can find from a Pitchfork journalists, and an Icelandic musician to a NYT bestsellers [...]
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